Web Panel Methodology

The Lion Poll utilizes a web panel methodology to collect data from 1,000 adult Pennsylvanians.  This non-probability based data collection method is cost effective, produces results quickly, and can provide results that are more representative of a population than random selection methods.  Nevertheless, there are concerns that are often raised when discussing this method: 1) Are panelists representative of the reference population? 2) Do respondents need to have Internet access at home to participate? 3) Will a web panel survey result in low-quality responses? 4) Will the survey yield a lower response rate?  The following detailed document, Lion Survey: Benefits, Challenges, and Study Methods, acknowledges these concerns and notes the strategies CSR utilizes to overcome these challenges.  

 

The Center for Survey Research team follows a rigorous data collection process to ensure high quality results in the Lion Poll.  After survey questions are finalized and programmed into Qualtrics Online Survey Platform, CSR works with a sample vendor to recruit participants.  Throughout the fielding period, CSR monitors the specified quotas and utilizes screening questions, attention checks, and straight-lining checks to identify “low quality” respondents and prevent automated (bot) responses from being included in the final dataset.  

 

CSR can also work with clients on standalone web survey projects.  This methodology provides opportunities to poll nationwide or in other geographies as well as with specific subgroups (race, ethnicity, parents, specific age ranges, etc.).  Availability of survey participants determines whether the option is viable.  Contact us at csr@psu.edu to inquire about web survey options.