Center for Survey Research

Penn State Harrisburg, Center for Survey Research

Focus Groups

 

Focus groups are a qualitative research method that is useful for exploration and discovery of new topics, for context and depth, and for interpretation of a topic.  It should be noted that although this type of research provides rich, detailed responses, the results are not generalizable to the populations being studied.  Rather, one should think of the concept of transferability, in other words, whether or not the findings can transfer to another environment or situation1.
 
We offer a full menu of services to assist with any or all of the tasks associated with planning and facilitating a focus group session.  CSR can also assist with transcription, analysis and reporting, and presentation of the results.  Our services include: 

  • Project design and consultation
  • Sample design and identification of respondents
  • Recruiting of respondents
  • Moderator services
  • Moderator’s guide development
  • Audio and video recording of focus group session
  • Logistics (including arranging for meeting space, catering, etc.)
  • Transcription services
  • Qualitative analysis and report writing
  • Presentation of results


CSR has its own focus group facility, but our experienced team can also travel around Pennsylvania (and beyond) to facilitate focus group sessions.  In fact, through our years of experience, we have compiled a list of free or low-cost meeting space to assist our clients.

For more information or to discuss your needs, contact Nicole Sturges at 717-948-6117 or csr@psu.edu.

1 Krueger, R. A. & Casey, M. (2000).  Focus groups: A practical guide for applied research (3rd ed.). Thousand Oaks, CA: Sage Publications, Inc.